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Folio
Nº 07About Folio - how we build, hire & operate

§ Who we are

We think we've cracked the code.

We believe agencies need a different operating model for AI: fewer handoffs, clearer ownership and useful automation inside the work itself. Folio is a small crew of polymaths building your co-worker layer for agency work. We run the company as our working case study, held to the same standard we sell.

The unabridged version · Four disciplines

The Folio Business Playbook.

■ 01

Hiring

Hire right or not at all. Try before you buy. Product-led hiring. Top-of-market salaries. A small crew of polymaths.

■ 02

Culture & Value

Low ego, high trust. Independence, grit & resilience. Safe harbour. Camaraderie, speed.

■ 03

Operations

Super clear, super simple structure. Almost no meetings. Automate everything. The toolkit is the way.

■ 04

Product

Dig the moat. Minimise value leakage. Build for the future of software. Deliver delight.

§ The thesis

We're not just selling this. We're living it.

Most companies bolt AI onto the way they already work. We think the bigger opportunity is to redesign the operating model around it: how you hire, how you run, what you build and where a small team can do work that used to need a larger one.

- Automate the work that should not need a person.
- Folio is our own first customer, every day.
- Capture and reuse what works instead of reinventing it.
- Build the moat: differentiated capability, no leakage.

§ Add your agency's missing co-worker

Client work moving.
Same headcount.

Delegate your first client, delivery, or admin job with approvals on.